LIC announces Acting General Manager NZ Markets
23 Sep 2016
Livestock Improvement Corporation Limited (NZX:LIC) is pleased to announce it has appointed Malcolm Ellis as Acting General Manager NZ Markets, effective from 17 October 2016.
This is a pivotal role – the NZ Markets group provides solutions to farmers that are relevant today and for the future, and that leave value on-farm.
Chief Executive Wayne McNee says Mr Ellis will bring a wide range of skills to the role, including a deep understanding of farmers’ perspectives and the solutions that contribute to improving farmers’ prosperity and productivity.
Mr Ellis says his key passions include herd improvement and farm system profitability. He is currently LIC’s Bull Acquisition Manager Jersey & SGL and has worked in that role for five years. In this time, he has led the recovery of momentum of the Jersey breeding programme, prepared the SGL breeding programme for a 2014 launch into the fresh semen market and redesigned and relaunched LIC’s OAD Selection Index.
He has practical knowledge of farming and herd improvement, as well as business acumen.